Mio Mi Gato

[2011] Mio Mi Gato was a top notch lounge in Managua, Nicaragua. I helped them optimize and relaunch their brand. We focused on spreading the word it evolved from being just a bar, to having a full restaurant menu. The cat was kept almost identical to their old logo. We gave it a new wordmark, one that matched the style and personality of the cat and the place. And, of course, guidelines to make it work. The place's infrastructure was already amazing. But we didn't want people to think it was extremely expensive or snob, so that gave us room to play. Photos: Otto Mejía

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